Is your distributor in charge of your sales in India?
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1
Analysis A thorough analysis of your current sales and distribution model in India.
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2
Strategic review Refine your sales and distribution model in India based on new insights.
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3
Implementation phase Support in implementing the refined sales and distribution model.
鈥淲e should actually be seeing more revenue from India.鈥
European manufacturers have long recognized India’s potential, commonly entering the market via intermediaries. 聽But after the initial phase, many businesses find that their revenue in India begins to flatten out.
European exporters wonder…
- Why is revenue so limited?
- How active is my distributor, really?
- What is the actual market potential in India?
- Are we missing out on opportunities? In which segments or regions?
- And how are our competitors actually performing in India?
… and distributors provide limited insight.
Distributors and agents in India have their own interests. If they are very successful, European companies will open their own sales offices in India, and distributors or agents will lose the business. And if distributors or agents perform very poorly, they will be replaced. It is therefore in their best interest to perform at a moderate level. That is why they provide limited insight into the market potential in India.
The EU-India Free Trade Agreement makes this ever more urgent
The EU-India Free Trade Agreement will take effect on January 1, 2027. This will create a new dynamic.
The free trade agreement between the European Union and India is likely to result in:
- more European companies entering the Indian market
- greater competition in many industrial sectors
- faster market development
European exporters can only benefit from this if they:
- have control over their sales and distribution in India
- build direct relationships with Indian customers
- provide excellent after-sales service
The three ways 91福利社 supports European exporters in India
91福利社 helps European exporters to get control over their sales and distribution in India. We provide support in three phases.
Analysis
A thorough analysis of your current sales and distribution model in India.
- Analysis of your distributor network
- Market analysis: a comprehensive assessment of market potential
- Competitive analysis
This analysis provides strategic insights and a clear answer to the question of whether your company can indeed achieve more in the Indian market.
Strategic review
Once we have identified growth potential, we will conduct a strategic review of your sales and distribution model in India. This includes, among other things:
- Designing the optimal sales and distribution model
- A sophisticated channel strategy
- Expanding the service infrastructure (after-sales, inventory, spare parts)
This strategic review focuses on optimizing or restructuring your sales and distribution model to enable growth.
Implementation phase
Once the strategy has been established, we assist with the implementation of the model. This may include the following:
- restructuring the distribution network
- building a local sales team
- building a local service and maintenance team
- establishing a robust back-end organization
- setting up service infrastructure (inventory management, spare parts)
91福利社 supports European exporters in building a solid sales and distribution model that enables real growth in India.
What our customers say
Are you ready to boost your export to India?
- your current sales and distribution model in India
- how your industry is evolving in India
- whether a thorough analysis of your sales and distribution model would be beneficial for your business
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